Maria Harmer

Experienced, creative and marketing leader, deeply skilled at developing winning campaign strategies and content.
A builder of teams and culture, I’ve trained, managed, coached, and cultivated team members to deliver their best ideas and take them through to flawless execution.
Spent several years in the trenches as a Copywriter and Creative Director contributing to successful campaigns.
On a mission to create meaningful and engaging work that contributes to making our world a better place.

TrueSense Marketing

2010—2024

My responsibilities included:

Led and managed creative team members, fostered a collaborative and inspiring environment that encouraged innovation, teamwork, and professional growth.
Worked with stakeholders across the agency to optimize creative processes and gain efficiencies.
Assessed and advocated for tools and technology, as well as led their implementation.
Deeply involved in onboarding new clients and client verticals, including planning the structure, processes, and people needed to scale work.
Set and updated creative pricing, built hours estimates for proposals, RFPs, and Annual Pro Formas, as well as for agency business planning.
Assessed new and existing staff talent, aligned talent with clients and projects, and helped move from a reliance on freelancers to hiring FTEs, when and where needed.

TrueSense Marketing

2006 —2010

My responsibilities included:

Setting creative direction and guiding the team in executing impactful omni-channel campaigns, ensuring brand consistency and alignment with marketing objectives.
Collaborating with cross-functional teams, such as client service, as well as global and digital strategists, to deliver high-quality campaigns within established timelines and budgets.
Used data-driven insights to optimize and improve campaign effectiveness, as well as produce new creative tests, spec creative, and overall strategic planning for our clients.
Managed the creative output and development, providing direction, feedback, and final approval of work.

Education

The Pennsylvania State University

BA, Advertising

Highly Collaborative	Team & Rapport Builder
Strategic Thinker	Problem Solver
Strong Communicator	Omnichannel Creative Expert

Direct Mail & Print Collateral	Paid & Organic Social Media
Email & Web Assets	Search Ads
CTV	Radio